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Royafin

Financial Intelligence Platform

Privacy Policy

Effective Date: January 1, 2025 | Last Updated: January 15, 2025

1. Introduction and Overview

At Royafin, we understand that your privacy isn't just another checkbox to tick—it's fundamental to building the trust that makes our financial platform work. This privacy policy explains how we collect, use, store, and protect your personal information when you use our profitability analysis services at royafin.com.

We're committed to being transparent about our data practices. After all, when you're trusting us with your financial data, you deserve to know exactly how we handle it. This policy applies to all users of our platform, whether you're just browsing our educational content or actively using our analysis tools.

Key Principle: We only collect and use personal information that's necessary to provide you with excellent financial analysis services and educational resources. We never sell your personal data to third parties.

2. Information We Collect

The information we collect falls into several categories, and we want you to understand exactly what we're gathering and why. Here's the complete breakdown:

Personal Information You Provide

  • Contact information (name, email address, phone number)
  • Account registration details including username and encrypted passwords
  • Business information for profitability analysis (company name, industry, revenue data)
  • Communication preferences and subscription settings
  • Support requests and feedback you send us

Automatically Collected Information

  • Device information (browser type, operating system, device identifiers)
  • Usage data (pages visited, time spent on platform, features used)
  • IP addresses and general location information
  • Cookies and similar tracking technologies
  • Session recordings for user experience improvement (anonymized)
Data Category Collection Method Purpose Retention Period
Account Data User Registration Service Provision Until account deletion
Financial Data Manual Input Analysis Services 3 years after last activity
Usage Analytics Automatic Tracking Platform Improvement 24 months
Communication Records Email/Support Customer Support 5 years

3. How We Use Your Information

Your data isn't just sitting in our databases collecting digital dust. We use it actively to improve your experience and provide better services. Here's exactly how we put your information to work:

Core Service Provision

We use your personal and business information to deliver our profitability analysis services, generate customized reports, and provide educational content tailored to your industry and business size. This includes processing your financial data through our proprietary algorithms and presenting insights in an accessible format.

Platform Enhancement

Usage data helps us understand which features are most valuable, where users encounter difficulties, and how we can improve the overall platform experience. We analyze patterns in user behavior to optimize our interface and develop new tools that better serve your needs.

  • Personalizing your dashboard and recommendations based on your business profile
  • Sending relevant educational content and platform updates via email
  • Providing customer support and responding to your inquiries
  • Detecting and preventing fraudulent activities or security threats
  • Complying with legal obligations and regulatory requirements
  • Conducting internal research to improve our analysis methodologies

4. Information Sharing and Disclosure

Let's be crystal clear about this: we don't sell your personal information to anyone. Period. However, there are specific situations where we may share certain information, and you deserve to know about every one of them.

Service Providers and Partners

We work with trusted third-party service providers who help us operate our platform. These include cloud hosting providers, email service platforms, and analytics tools. These partners are contractually bound to protect your information and can only use it for the specific services they provide to us.

Legal Requirements: We may disclose personal information when required by law, such as responding to court orders, legal processes, or government requests. We'll always notify you unless legally prohibited from doing so.

Business Transfers

In the unlikely event that Royafin is acquired by or merges with another company, your personal information may be transferred as part of that transaction. We'll provide advance notice and ensure the new entity maintains the same privacy protections.

5. Your Privacy Rights

Your data belongs to you, and you have significant control over how we use it. These rights aren't just legal formalities—they're practical tools you can use to manage your privacy.

Access Your Data

Request a copy of all personal information we have about you. We'll provide this in a readable format within 30 days.

Correct Inaccuracies

Update or correct any personal information that's inaccurate or outdated. You can do this through your account settings or by contacting us.

Delete Your Information

Request deletion of your personal data. We'll comply unless we have legitimate legal or business reasons to retain certain information.

Limit Processing

Restrict how we use your data while maintaining your account. This might limit some platform features but preserves your access.

Data Portability

Export your data in a machine-readable format that you can transfer to another service if you choose to leave our platform.

Opt-Out Rights

Unsubscribe from marketing communications or opt out of certain data processing activities while keeping your account active.

How to Exercise Your Rights

To exercise any of these rights, simply email us at help@royafin.com with your request. Include your account email address and specify which rights you'd like to exercise. We'll verify your identity and respond within 30 days. For complex requests, we might need additional time, but we'll keep you updated throughout the process.

6. Data Security and Protection

Security isn't an afterthought at Royafin—it's built into everything we do. We employ multiple layers of protection to safeguard your information against unauthorized access, alteration, disclosure, or destruction.

Technical Safeguards

  • End-to-end encryption for all data transmission using TLS 1.3 protocols
  • AES-256 encryption for data at rest in our secure databases
  • Multi-factor authentication requirements for all user accounts
  • Regular security audits and penetration testing by independent firms
  • Automated backup systems with geographic redundancy

Organizational Measures

Our team undergoes regular privacy and security training. We limit access to personal information on a need-to-know basis and maintain detailed logs of who accesses what data and when. All employees sign confidentiality agreements, and we conduct background checks for anyone with access to sensitive systems.

Incident Response: If a data breach occurs, we'll notify affected users within 72 hours and provide clear information about what happened, what data was involved, and what steps we're taking to address the issue.

7. Data Retention and Deletion

We don't keep your data forever. Our retention policies are designed to balance your need for continuous service with privacy principles and legal requirements.

Active Account Data

While your account remains active, we retain your personal information and business data to provide ongoing services. This includes your profile information, historical analysis reports, and usage patterns that help personalize your experience.

Account Deletion Process

When you delete your account, we immediately remove access to your personal information and begin the deletion process. Some data may remain in our systems for up to 90 days to complete the removal from backups and ensure no residual information exists.

  • Financial analysis data: Deleted within 30 days of account closure
  • Communication records: Retained for 12 months for support purposes
  • Legal compliance data: Retained as required by applicable laws
  • Aggregated analytics: May be retained indefinitely in anonymized form

8. International Data Transfers

Since we operate globally and serve users across different countries, your information may be transferred to and processed in countries other than Canada. We ensure these transfers meet strict privacy protection standards.

Transfer Safeguards

All international data transfers are protected by appropriate safeguards, including Standard Contractual Clauses approved by the European Commission, adequacy decisions, or other legally recognized transfer mechanisms. We work only with service providers who meet our strict privacy and security requirements.

Data Processing Locations

Your data may be processed in European Union countries, the United States, Canada and other countries with adequate privacy protections. We maintain an updated list of processing locations and can provide specific information upon request.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your experience on our platform. Here's what we use and how you can control these technologies.

Essential Cookies

These cookies are necessary for the platform to function properly. They handle user authentication, security features, and basic platform operations. You cannot disable these cookies without affecting the platform's functionality.

Analytics and Performance Cookies

We use analytics cookies to understand how users interact with our platform. This information helps us improve user experience and identify areas for enhancement. These cookies collect aggregated, anonymized data and don't personally identify you.

Managing Cookie Preferences

You can control cookie settings through your browser preferences or our cookie management tool. Disabling certain cookies may limit some platform features but won't prevent you from accessing core services.

10. Children's Privacy

Our platform is designed for business use and is not intended for individuals under 18 years of age. We do not knowingly collect personal information from minors. If we discover that we have inadvertently collected information from someone under 18, we will delete that information immediately.

Parents or guardians who believe their child has provided personal information to us should contact us immediately at help@royafin.com so we can remove the information from our systems.

11. Changes to This Privacy Policy

We may update this privacy policy periodically to reflect changes in our practices, legal requirements, or platform features. When we make significant changes, we'll notify you via email and prominently display the updates on our platform.

Notification Process

For minor changes, we'll update the "Last Updated" date at the top of this policy. For substantial changes that affect how we process your personal information, we'll send email notifications to all registered users at least 30 days before the changes take effect.

We encourage you to review this privacy policy regularly to stay informed about how we protect your information. Your continued use of our platform after any changes indicates your acceptance of the updated policy.

Contact Us About Privacy

If you have questions about this privacy policy or how we handle your personal information, please contact us:

Email: help@royafin.com

Phone: +1(403)262-9029

Address: 724 11 Ave SW, Calgary, AB, T2R 0E4, Canada

We typically respond to privacy inquiries within 2-3 business days.